Multiple retailers — under NDA
Storefronts, and the backend systems that keep them supplied.
- Sector
- E-commerce
- Engagement
- Multiple engagements
- Scope
- Storefronts and the systems behind them
- Stack
- Shopify platform and theme code · Shopify APIs
01 — The problem
A storefront is the easy half. What decides whether it works is everything feeding it.
These engagements share a shape: the shop is visible, so it gets the attention and the budget, while the systems that supply it are invisible and get neither. The symptoms show up in the shop; the causes almost never do.
Narrative drafted from the brief — replace with the engagement detail
02 — What discovery found
In most cases the theme was not the problem, and rebuilding it would not have moved anything.
The recurring constraint was the data arriving at the store, not the store itself.
A replatform was the right answer less often than it was the requested one.
03 — What we built
First stores, rebuilds and replatforms — with the integrations built in rather than bolted on later.
Storefronts
Shopify through to fully custom, depending on what the business actually needed to control.
Backends
The stock, order and fulfilment systems behind the shop, connected rather than reconciled.
Scheduling
Replatforms moved away from peak. Trading through a migration is a decision, not a detail.
04 — What changed
Qualitative — add figures when you have them
The shop stopped being the bottleneck
Fixing what supplies it removed most of what was being blamed on the storefront.
Fewer rebuilds than were asked for
Several of these engagements ended with a smaller change than the brief proposed.
Their teams run them
Each was handed over during the build, in the client’s own accounts.
Got something shaped like this? Let's talk.
Discovery is free — you get a written proposal either way